5 Digital Marketing Strategies for Startup Expansion

It is a great achievement if you have established your startup in this densely populated business industry.

In the scenario of cut-throat competition, digital marketing is an essential tool for startups and SMEs and the established market players. Digital marketing contributes to empowering your online presence and impacts your business positively.

All the businesses are mainly concerned with growth, but none are hungrier for growth than startups. From well-established firms to the newest Thai ice cream chain, everyone aims to attain a strengthened brand identity for growing their revenue. But the fact is startups are completely different when it comes to marketing. Eventually, for expanding the regime of startups, robust and proven marketing strategies are a critical requirement.

Since startup marketing is an entirely different science, you need to choose and combine the right marketing channels and come up with an unbeatable strategy.  In this blog, we have narrowed down some of the best and most effective strategies to create a strong presence and foundation by using digital media to fulfill the marketing needs. These strategies will give the founders a better idea of where to start. Resultantly, the presence of business will expand and further, it will attract the customers.

You can ask IT companies to get digital marketing services. Consult with the best mobile app development company in Dubai, and draw the result-driven marketing strategies for your business.

Utilize Social Media Platforms:

Your social media platforms and websites are the identity of your business. With these platforms, you can engage your audience, communicate with them, and pitch your message through powerful content. A strong social media always works for success in the long run.

With the intent to expand the influence of your startup, you will probably work on social media strategy. You will devise a strategy through which you can spread your brand awareness.

Instagram and Snapchat are popular social apps that businesses are also utilizing for branding their names. You need to show consistency and persistence with your social media strategy. A good social media strategy lasts a profound impact on lead generation, conversion rates, brand awareness, and ranking as well.

For startups and even established market players, social media platforms are effective and ranging with success. In fact, since the rise of influencer marketing, social media worth has increased as it has the power to convince the users most of the time.

Set Up a Blog:

For the sake of expanding the startups blogging is a powerful strategy that generates exposure for startups. A report revealed data that depicts that a business can earn 126% more leads than their competitors if that business runs its blog. Setting up a blog and leading it the right way is a great source for garnering organic traffic or real consumers.

An effective business blog always caters to the needs of their audience and considers and publishes what their audience wants to read, and this is the key to success. Search engines always engage in the search of valuable content, and if your content has value and worth reading, the search engine will reward your efforts by ranking your blog at the top of the search results. Once your blog gets ranked, it will attract visitors, and more people will know about your startup.

Use Paid Ad Marketing:

Paid ad marketing is another beneficial tool to expand the startup. With this, the business owners can buy the laser-targeted traffic from search engines such as Bing and Google. Google AdWords and Bing Ads are the two most prominent and leading paid search networks. Both channels are featured with targeting a keyword with a cost-per-click (CPC) pricing model. It depends on you, either to use these channels or create customized ads for your startup. Your ads will appear in search results as someone will search for a keyword related to your business.

About paid search, the most appealing feature is its CPC pricing model. It allows the business owners to charge only when someone clicks on the ads. You need to create relevant and engaging ads to generate plenty of clicks and the best strategy for higher ROI.

Search Engine Optimization:

Search engine optimization is the cost-effective and most important strategy among other digital marketing strategies. SEO is the one that delivers higher ROI. As it is garner organic traffic, so it can attain long term benefits. SEO refers to the process of getting organic traffic from search engines without adding any cost.  While focusing on SEO, a startup can acquire consumers frequently. By starting a blog, you can optimize your service pages, homepage, and landing pages to get real traffic.

Email Marketing Strategy:

Email marketing is the most important and cost-effective technique to uplift a startup. This is a major source to obtain the highest ROI (Return of Investment). According to a study, the returns increase 40 times through email marketing strategy. It is not smart to ignore email marketing currently when a lack of communication with clients leaves negative impacts on your returns.

You can promote your startup by sending emails directly to your customers if you have their emails. But for taking advantage out of this strategy, you must collect prospects’ email addresses at first. For this purpose, consider placing a newsletter signup form on it, if you have a website for your startup. This is how you can ask your customers to add their email addresses alternatively.

Throughout this process, one key thing you need to remember is that you must add up diversity in your emails with non-commercial content such as guides, how-to articles, infographics, and videos. Such content feeds the consumers’ needs in terms of knowledge. If you only focus on sending advertorial emails, the subscribers will probably opt to unsubscribe from receiving your email in reaction.

The bottom line is, you should uplift your business and stay ahead of your competitors. These five strategies are here, utilize them, and promote your startup.


Consistency is the key to success, and this is the same case in planning and implanting a digital marketing strategy. Digital marketing is a way to increase the brand’s visibility and sales as well.

Moreover, you need to take all fundamental measures that cause to attract organic traffic and build a strong brand’s online presence.

A good marketing strategy attracts the targeted audience towards your business, ensures survival in the fast-paced and dynamic industry.

Silicon Graphics is one of the best eCommerce web development company in Dubai, established in 2008, offering its top-tier eCommerce and mobile app development services to various businesses and industries.

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