Due to an anticipated increase and the beginning of 2020’s consequence on eCommerce, the online shopping industry is proliferating. Each and every day, more vendors are shifting towards online selling, while entrepreneurs are receiving their start through eCommerce projects.
By 2022, e-retail incomes will grow up to $6.54 trillion, but comparatively, it started from $3.53 trillion in 2019.
An eCommerce development company in Dubai claims nevertheless, eCommerce is an ever-changing business. Every year, numerous new trends arise up that can help your corporation grow and surpass your competitors. 2021 comparatively will make less of a difference.
Take a look at the top five eCommerce web development trends you need to focus on in 2021 to make a huge growth in your business:
1. Voice Commerce Will Rise
Societies are increasingly depending on voice assistant devices such as Google Home with Google Assistant and Amazon Echo with Alexa to do everything for them. From waking them up in the morning to buying their groceries and products online. 80% of the United Arab Emirates households will have smart speakers by the year 2023. Voice commerce sales are expected to reach up to $40 billion by the year 2022.
One other reason why voice commerce is on the escalation is the growing precision and convenience of the new technology. Both Amazon and Google are pushing district languages in their virtual assistant gadgets to help consumers shop online more conveniently. Therefore, it is vital to improving your online shopping store for voice search.
Here are four ways to prepare your eCommerce site for voice queries.
- Enhance your content to increase your probabilities of appearing in voice searches.
- Add an innovative skill on Google and Alexa voice assistant devices.
- Proposition voice-based navigation on your web and mobile application.
- Guarantee your goods can be purchased with a modest flow using voice command.
2. New Payment Options Will Emerge
Payment options are the main reason why clients choose a specific organization. If you don’t suggest your customers’ preferred payment process, they will not purchase from your online eCommerce store.
As of now, most online eCommerce businesses agree to take digital wallets (like Samsung or Apple Pay, PayPal, and Google Pay) apart from credit and debit cards. Cryptocurrencies are also accepted, especially Bitcoin, it has many benefits for online eCommerce retailers. For instance, one of the benefits is that no reverse transactions and low transaction fees.
For instance, Overstock combined with Coinbase, a Bitcoin platform, to permit clients to use Bitcoin as a payment procedure.
For this year 2021, we might witness more online eCommerce businesses will beginning accepting cryptocurrencies for product payments and transactions.
3. AI and AR Will Improve the Ecommerce Experience
Online retailers will spend $7.35 billion on artificial intelligence by the year 2022. More than 125,000 stores will be utilizing Augmented Reality technologies to offer clients a rich purchasing experience by the year 2022.
Artificial intelligence also referred to as (AI) acts as your online in-store associate by offering recommendations and personalized guidance to your clients. AI uses customers’ past purchase browsing behavior and history to show them the relevant products that they are more likely to purchase.
Dissimilar to physical stores, online customers can’t wear or physically examine the product that they are planning to buy. AR helps remove this hurdle by allowing customers to see how a certain item would look when they put them on.
One of the well-known mobile app development company in Dubai states that by applying AI and AR in your mobile eCommerce store, you will possibly see a rise in conversions and a decrease in return and exchange rate.
4. Omnichannel Shopping Will Convert the New Standard
Omnichannel vending refers to providing customers a consistent and seamless experience across devices and channels. In a survey, 73% of individuals claimed that they use different channels during their online shopping journey. This information is collected at almost four years old.
With the growth in the adoption of voice assistants and mobile devices, I can only think that it’s just a matter of time until the world catches on to that. Omnichannel customers will rise much more this 2021.
Use analytics gears like Finteza that deliver detailed eCommerce analytics to check out their customer’s behaviors and track pretty much everything related to their cash flow. An analytics tool like this supports you to analyze which items are in huge demand right now, and it even monitors your loss and profit and estimates customer loyalty. Finteza is a tool that allows you to create reports for any events that matter the most to your organization, such as add to cart, view items, checkout success, and checkout progress.
These perceptions enable you to offer the exact merchandise that your consumers are looking for and deliver a continuous shopping experience to them.
Here are a few more exciting ways for you to offer a great omnichannel experience.
- Enhance your eCommerce website for mobile devices. If you have a higher budget, then get yourself a mobile application for your eCommerce store.
- Personalize the client’s experience at each and every step possible.
- Use tools like SAP (Systems, Applications, Products) Commerce Cloud to confirm a comprehensive and personalized eCommerce experience with end-to-end online shopping processes.
- Offer numerous purchase options, such as, buy products online, and pick them up, or you can choose home delivery.
5. Brands Will Continue to Implement Dynamic Pricing
Dynamic pricing permits eCommerce vendors to stay modest and attract more clients.
Even if you’re selling the best products online in the whole world, and you don’t price your products well enough. Then you won’t be able to generate enough sales.
Make sure that you choose the exact price for your online products. By “exact” we mean the amount you are selling your products at should be affordable by your customers. This best chance of retailing your product while generating maximum possible profits.
Use dynamic pricing computer software to regulate the best price for your online products. These tools deliver real-time perceptions into your competitors’ amounts, market requirements, and perceived value of your online products to determine the ideal cost.
Final Thoughts
Ecommerce businesses that are looking to dominate the market place must prepare themselves to implement the latest trends of eCommerce in their business as soon as possible. According to Silicon Graphics, in 2021, voice commerce, Artificial Intelligence & Augmented reality, and omnichannel shopping will most likely be prevalent.
More and more online eCommerce organizations will begin accepting cryptocurrency payment methods to attract more and more clients to pick their brand. But dynamic pricing will always remain an effective way to attract more customers.
