If your online store isn’t performing well, chances are that you need more traffic coming in. While there are a few ways of making this happen, search engine optimization is the best choice as a long-term strategy that will get you concrete results over time.
A Shopify SEO plan can help shoppers find your business in Google and also help with conversions. This is because a well-crafted optimization campaign will not only improve your traffic but increase the quality of the traffic you get as well.
This is one area that many stores struggle with. It’s one thing to bring in traffic, but is it qualified traffic that is willing to purchase your products? Low-quality marketing efforts will often bring unqualified traffic to your store, which may look nice on paper but doesn’t actually result in any revenue for your business.
Why You Need SEO Services For Your Shopify Store
Shopify may be a great eCommerce platform but it doesn’t have a magic “SEO button” you can press in order to rank higher in Google. While it does help to start off on a solid platform, this is only the very beginning of your marketing efforts. It’s akin to starting with a solid foundation when you are building the house. Yes, it’s important, but by no means the end of the work. In fact, once you build your store on Shopify, this is when the work really begins.
Now you have to show Google that your store is worth ranking. This means you have to utilize SEO best practices and make sure you are producing quality content for your users that actually includes helpful information in regards to the products you offer, as well as topical information related to your niche. On top of this, you have to make sure you are reaching out to acquire backlinks in order to give your domain a boost in authority.
If this all sounds like somewhat of a pain, that’s because it is. Store owners typically don’t have time to work on their own SEO, because not only does it require a certain set of technical knowledge, experience, and skill, it also requires a great deal of time, which many business owners lack. Things are already busy enough, how can you be expected to become some kind of marketer and technical wizard on top of everything else?
Finding Shopify SEO Services For Your Business
It’s not worth trying to figure out SEO on your own, because even if you did, you still wouldn’t have time by yourself to put what you know into action. It takes an entire team of SEO experts to put together a well-researched and data-orientated plan and then execute it over the span of several months and years.
If you are looking for reliable Shopify SEO services like these, you need to get in touch with the team at Genius eCommerce®. They have been helping store owners improve their Shopify websites for years, and have a system that gets the job done. Their custom SEO plans put businesses on the map, and they can do the same for you.
When it comes to marketing your business, there are certain steps you need to take in order to improve your standing with Google and ensure that you increase your traffic. A powerful SEO plan put together by an eCommerce SEO agency like Genius eCommerce® is the kind of solution you are looking for if you want real results. Get in touch with them today if you are ready to take your Shopify website to the next level.