Most people believe that learning SEO is a hard nut to crack. This isn’t entirely false. However, if you are motivated enough, you wouldn’t find it as challenging as it looks. You just have to put in effort and time to learn about SEO techniques.
Having said that, learning SEO can be tricky without proper guidance. You need to be willing to give what it takes. For me, it took more than ten years to truly understand what SEO is and how it works. And now I serve as a local SEO specialist.
You might be wondering what it takes to be an expert at SEO? This post highlights everything you need to know about learning SEO.
How Hard Is It to Learn SEO?
One of the most frequently asked questions is how hard SEO is to learn when you start from scratch. Since not many people know about SEO, taking in so much information can be overwhelming. That is why we recommend taking it step by step. When you follow a learning plan everything will become easy.
Also, the structured learning approach is useful for keeping the focus on the crucial features of SEO. In this way, you will be able to develop and enhance your SEO skills and knowledge.
Learning Plan For Amateurs
As mentioned above, you can quickly learn SEO if you follow the learning plan.
Step 1: Know How Search Engines Work
SEO is all about increasing the visibility of your website in search engines. So, it makes sense to have an understanding of how search engines work. Make sure you know how the search engine crawls, index, and rank the websites.
Step 2: What Is the Role of SEO in Digital Marketing?
To completely understand SEO, you have to understand the role of SEO in marketing. Search Engine Marketing (SEM) can be defined as a process of driving traffic from search engines. In SEM, you use organic ways to bring traffic to your website.
Step 3: Why is SEO Important?
The next thing you should learn is what SEO is and why it is important. In simple words, SEO is a set of techniques that you can use to appear in the top positions in search engines. SEO is important for every website because it will help drive traffic and leads to your website.
Many people visit the websites ranked in the top 5 positions. It means if you want to get traffic from search engines, this is where you have to rank.
Step 4: SEO Processes
Now that you know what SEO is, you must know how it works. It is not easy to know about all the ranking factors. To make it simple, it is broken down into sub-processes. The most crucial ones include:
- On-page SEO
- Off-Page SEO
- Technical SEO
Step 5: Keywords and Keyword Research Process
By now, you must know that keywords are extremely important. And in SEO, everything starts with keywords. Keywords are the words that the users type for the search of a website. Apart from technical SEO, other SEO phases are associated with keywords.
Moreover, finding out the keywords you should use to target the customers is keyword research.
Step 6: Measuring SEO Performance
Measuring SEO is imperative for determining if your SEO campaign is successful or not. For measuring SEO, you must learn to use tools like Google Analytics and Google Search Console.
Google Analytics will help figure what pages your users visit, how long they stage on a page, what they do on your website, and so. On the other hand, Google Search Console is useful for checking your performance on Google.
What About SEO Learning Curve?
When it comes to the learning curve, it is quite steep in the beginning. That is because you have to know about all the terms and concepts related to digital marketing. In order to fully understand SEO, you must familiarize yourself with the terms. After you have passed this stage, it will get smooth and easy.
Will you Ever Stop Learning SEO?
An important thing you must keep in mind is that you will never stop learning SEO. Every year, Google makes a plethora of changes to its algorithms. That is why you must always try to enhance your knowledge and skills.
In the end, SEO is not hard. All you have to do is learn it using a structured approach. Now that you know everything about SEO, it is time to put it to the test. If you have any difficulty, you can always get help from an SEO company in New York. They are highly skilled and experienced to guide you through the SEO process.