SIMPLE SEO TIPS AND TRICKS TO GET THE MOST OUT OF THE YOAST PLUGIN
The SEO tips and tricks are like the ingredients in the kitchen: more and better meet the few know how to use; your dishes will be tastier.
Surely you use the Yoast SEO plugin to optimize the positioning of your posts. Well, beyond the settings and options that this plugin allows you, there are some SEO tips that will come in handy to further improve your positions in the search results.
Do you want to know what SEO tips I mean?
Keep reading, because we dedicate this article to unveil them. You are going to discover 10 simple tricks that you can apply from today.
THE BEST SEO TIPS TO IMPROVE YOUR WEB POSITIONING
We go fully into the SEO tips and tricks. You’ll see how conquering Google is not as complicated as you think.
LENGTH OF ARTICLES AND PAGES
Your posts and pages must be over 300 words long if you don’t want Google to ignore you or even penalize you for posting poor content.
It is not that there is a certain ideal number of words, but it is proven that the search engine prefers long texts.
It makes sense.
If Google rewards quality content and value provided to readers, presumably a 1500-word text offers more in-depth and detailed information than a 250-word text.
In fact, if you want to explain a topic well, doing it with less than 1000 words is difficult. So, don’t be afraid to hit the keys and enrich your texts as much as possible.
SELECT YOUR KEYWORDS
Keywords matter. And a lot.
For this reason, it is advisable that before sitting down in front of the keyboard you spend enough time to search, identify and select the best keywords for your content.
Remember that keywords are not just isolated words, but complete phrases can act as keywords.
As a tip, while picking your catchphrases, recall these 3 things:
Define your mission: think about what your website is about, what makes it special and what is your promise as a brand.
Make a rundown of watchwords: whenever you have recognized your main goal, consider your particular specialty and your extraordinary offer.
Build good pages: create incredible pages for the content on which you are going to try to position your keywords.
LONG-TAIL AND LESS COMPETITIVE KEYWORDS
When you are making your keyword map, instead of attacking the most competitive ones that everyone is after, bet on less frequent, more specific ones that attract more qualified visits.
These are the long tail keywords. For instance, rather than “website composition”, attempt “self-awareness website composition” (or the area in which you need to practice).
It’s easier to rank on long-tail keywords and get visitors really interested in the content, so it will be easier to increase your conversions.
Remember that the amount of traffic is not as important as the quality of the visits.
DON’T FALL FOR KEYWORD STUFFING
One of the most repeated SEO tips is that your main keyword must appear in the text a certain number of times.
It’s true, but up to a point.
Although Google robots are important and you should write with them in mind, your main target should be your readers.
Therefore, give priority to the naturalness of the writing and do not shoehorn keywords into the text.
In addition, the Google algorithm is increasingly sophisticated and is capable of identifying synonyms, so enrich your texts with lexical variety.
FORGET STRATEGY FROM TIME TO TIME
Have you given me a soponcio of heat and have I gone crazy?
Having a business strategy is essential, of course, as is planning a content strategy.
But don’t be obsessed.
It is good that from time to time you publish articles that do not have to do directly with your business or with the editorial line of your subject.
Sharing more personal information or leaving aside the editorial line of your subject can even be beneficial, because you break with the routine and your readers will not get bored of reading the same type of content.
The wheel is already invented.
I mean by this that it is difficult to write about something that nobody, absolutely nobody, has already written about.
But nothing happens. You can treat a subject from a new perspective, with a completely different tone or by relating concepts in an original way.
The newness in the substance will be something that both Google robots and your followers will appreciate.
LIMIT CATEGORIES AND TAGS
Every time you write an article, do you add a new category to the blog or create a new tag?
Make sure that the maximum number of categories does not exceed 8-10. And make sure that each label includes at least 2 items.
LINK TO RELATED CONTENT
Help Google understand the structure of your website by relating your content to each other through internal links.
In addition, it is an extraordinary way to enrich the reading, because your readers will be able to delve into other aspects covered in other posts.
TAKE CARE OF THE QUALITY OF THE BACKGROUND AND THE SHAPE
You already know that adding value is the first factor to gain audience, visits and loyal readers to your blog. But it doesn’t just matter what you say, but also how you show it.
A well-written text, with a careful structure and good spelling will be a point in your favor.
Surely, as a reader, it has happened countless times: you come to a website whose subject matter interests you, but it is almost impossible to finish reading the content due to the poor quality of the writing or the poor organization of the information and the presentation of ideas.
It’s a shame.
I assure you that a worked and pampered text increases the permanence on the page (and reduces the dreaded bounce rate).
Having a site adjusted to cell phones is an essential thing now throughout everyday life. However, it is surprising how many pages there are still that look really bad on mobile.
In addition to making it difficult to navigate and access relevant information, a non-responsive website makes reading difficult.
Taking this into account and that for Google this factor is decisive to show you (or not) in mobile search results, you already know that you have to pay special attention to usability on smartphones.
And be careful, losing positioning is relatively easy, but recovering from the fall can cost you a lot.
Therefore, using a responsive theme is one of the best SEO tips I can give you.
As you can see, if you apply these simple SEO tips on your blog, you will improve your positioning without having to leave your skin on complex tactics and strategies.